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June 2025

"I don't want children, I don't want marriage.."
Beauty campaigns still focus on "looking perfect for your wedding day" when marriage rates are declining. Financial services default to "saving for your…
 • 
Charlotte Mair
2
The Ozempic Economy: Beauty Standards, Black Markets, and the Price of Perfection
So what happens when a drug becomes wildly desirable but prohibitively expensive? An underground black market? Another beauty trend? Let's unpack…
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Charlotte Mair
1
'Everything is gentrification now'
I've been in the rooms where these decisions get made, and the justification usually sounds something like this…"We're not stealing, we're celebrating."
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Charlotte Mair
3
When alcohol becomes the new cigarettes
Alcohol is quietly losing its cultural grip. Here's what might happen when it's no longer the default
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Charlotte Mair
3
Is Freedom the New Cultural Currency?
Or just a clever disguise for growing unemployment in creative and marketing?
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Charlotte Mair
7

May 2025

What does the death of nuance mean for us?
We’re watching the rise of binary thinking: “us vs. them,” “right vs. wrong,” “ally or enemy.” All wrapped in a soundbite, all stripped of context. It’s…
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Charlotte Mair
1
Distinctive brands compromising their core identity in the name of relevance...
The pressure to stay relevant pushes even those with distinct taste to dilute it for mass engagement.
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Charlotte Mair
4
The rise of the discernment premium
The attention economy, once built on more more posts, more impressions, more eyeballs is being quietly but powerfully replaced by discernment.
 • 
Charlotte Mair
1
The Rise of the Infotainer: Why “Being Smart” is Marketable Again
Smart is the new sexy and it’s changing brand marketing
 • 
Charlotte Mair
21

April 2025

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