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Katrina Lainsbury's avatar

Great piece! It’s wild how many clients reference RHODE, yet struggle to understand why it worked for RHODE—and why that same approach won’t necessarily work for them.

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Gael Pineiro Beiras (El Media)'s avatar

Love! I think Rhode is interesting bc in a way they did follow trends, the whole food thing was used a lot in fashion (Burberry pasta, Jacquemus etc). I guess it’s the consistency that works longer term as it builds recognition.

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