Great piece! It’s wild how many clients reference RHODE, yet struggle to understand why it worked for RHODE—and why that same approach won’t necessarily work for them.
Love! I think Rhode is interesting bc in a way they did follow trends, the whole food thing was used a lot in fashion (Burberry pasta, Jacquemus etc). I guess it’s the consistency that works longer term as it builds recognition.
Great piece! It’s wild how many clients reference RHODE, yet struggle to understand why it worked for RHODE—and why that same approach won’t necessarily work for them.
100% - we’ve been working on a new framing to get clients to understand. I often think social media killed brand
Love! I think Rhode is interesting bc in a way they did follow trends, the whole food thing was used a lot in fashion (Burberry pasta, Jacquemus etc). I guess it’s the consistency that works longer term as it builds recognition.
Definitely. The perception of consistency makes people feel like it was owned rather than a rented quick trend