The Digress | Charlotte Mair | Substack

When A Creator's Success Becomes Their Biggest Problem

What used to be a gradual process of building wealth, hidden from public view, is now a transparent, quick journey that audiences feel entitled to judge and comment on

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Dissecting pop culture, branding, and marketing, and how they shape business.

Recent posts

The Belonging Economy

People are quietly deciding what feels authentic versus what feels performative, and it's happening against a backdrop of economic pressure that's…

Jul 6 •

"I don't want children, I don't want marriage.."

Beauty campaigns still focus on "looking perfect for your wedding day" when marriage rates are declining. Financial services default to "saving for your…

Jun 29 •

The Ozempic Economy: Beauty Standards, Black Markets, and the Price of Perfection

So what happens when a drug becomes wildly desirable but prohibitively expensive? An underground black market? Another beauty trend? Let's unpack…

Jun 22 •

'Everything is gentrification now'

I've been in the rooms where these decisions get made, and the justification usually sounds something like this…"We're not stealing, we're celebrating."

Jun 15 •

When alcohol becomes the new cigarettes

Alcohol is quietly losing its cultural grip. Here's what might happen when it's no longer the default

Jun 8 •

Is Freedom the New Cultural Currency?

Or just a clever disguise for growing unemployment in creative and marketing?

Jun 1 •

What does the death of nuance mean for us?

We’re watching the rise of binary thinking: “us vs. them,” “right vs. wrong,” “ally or enemy.” All wrapped in a soundbite, all stripped of context. It’s…

May 25 •

Distinctive brands compromising their core identity in the name of relevance...

The pressure to stay relevant pushes even those with distinct taste to dilute it for mass engagement.

May 18 •

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